Communication: The key for Consulting

 

What makes Consulting such a sought after career choice?  What is this allure? And more importantly, what is the key to enter this fascinating world?

The most important tools for an MBA grad for consulting are:

1. Microsoft Word
2. Microsoft Excel
3. Microsoft PowerPoint

Yes the basics! Of course this is not the limit. So, what's next? 

Here is the answer given by Mr. Nikhil Kulkarni, Co-founder and Director at Darwin Travel Tech.

The perfect recipe for you is to master skills and branding your skills!

Personal Branding is the way you make your Presence felt. You attract attention of others and they listen to your opinions and respect you for your mastery.

How to do personal branding?

1. Maintain a Blog - Medium/Wordpress/Blogger
2. YouTube Channel - Maintain a channel and keep adding videos on a regular basis.
3. Twitter - Be active on Twitter and talk passionately about things you like.
4. Instagram/Facebook - Be there and post regularly.

Next major question should be: Whom are you marketing to? How will you decide that you are marketing exactly what your audience expects and much more.

The answer is in Minto's Pyramid.

This answers the question on who is the audience, what are the objectives of your communication and how your communication will be received?

Now, you may ask, is it enough? Have I thought of everything there could be to think about? 

To answer this, we use MECE principle- Mutually Exclusive and Collectively Exhaustive

To make your communication effective, it is necessary to think of every single question and solution.

Now you are armed to win in your consulting roles!

And if you haven't yet visited Tech Darwin, then go on! Nothing should be stopping you now!

http://www.techdarwin.com/

A special thanks to Professor T. Prasad for arranging such an informative session.